Win-Win Partnerships

Your Guide to Channel Success

"If you want to go fast, go alone. If you want to go far, go together."

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The stronger your channel partnership is, the stronger your results will be. Channel partnerships aren’t just about finding distributors and resellers to sell your product. They’re about forging long-term, collaborative relationships. Vendors bring their expertise and product knowledge, while partners can offer valuable insights into their customer base and local markets. A collaborative spirit fuels successful partnerships, allowing everyone involved to achieve their goals and ultimately drive mutual growth.

What You'll Learn

  • How to develop trusting, profitable channel partner relationships

  • Effective enablement strategies for supporting long-term buy-in 

  • Key tips to successfully utilize Market Development Funds (MDF) to co-fund joint marketing initiatives

Channel partner leaders collaborating
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Meet the Author

Paul Whittall

Paul Whittall

Paul is Launched's Co-founder and Head of Strategic Alliances. Paul has over 17 years of experience in designing and executing go-to-market channel strategies working with global leading vendors to support their channel community.