"If you want to go fast, go alone. If you want to go far, go together."
The stronger your channel partnership is, the stronger your results will be. Channel partnerships aren’t just about finding distributors and resellers to sell your product. They’re about forging long-term, collaborative relationships. Vendors bring their expertise and product knowledge, while partners can offer valuable insights into their customer base and local markets. A collaborative spirit fuels successful partnerships, allowing everyone involved to achieve their goals and ultimately drive mutual growth.
What You'll Learn
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How to develop trusting, profitable channel partner relationships
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Effective enablement strategies for supporting long-term buy-in
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Key tips to successfully utilize Market Development Funds (MDF) to co-fund joint marketing initiatives
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Meet the Author
Paul Whittall
Paul is Launched's Co-founder and Head of Strategic Alliances. Paul has over 17 years of experience in designing and executing go-to-market channel strategies working with global leading vendors to support their channel community.